"Home Construction in a High Interest Rate World" John founded John Burns Research and Consulting in 2001 to help business executives make the most informed investment decisions possible. His team of PALS (Passionate, Articulate, Likable and Smart people) in locations all over the country solve today to help the company’s research subscribers and consulting clients navigate tomorrow by understanding housing demand, supply, affordability, building materials and design trends. The firm has developed a number of proprietary tools, including risk and valuation indices, the New Home Trends Institute, and even trademarked the term surban™ upon release of their best-selling demographics book, Big Shifts Ahead: Demographic Clarity for Businesses. John has a Bachelors in Economics from Stanford University and an MBA from UCLA. He has served on numerous industry boards and more than 750,000 people follow him on LinkedIn. He has attended home games for all 30 major league baseball teams and enjoys running in the hills in Southern California.
Ashlee Cribb is Vice President of Wood Products for PotlatchDeltic Corporation. She has 15 years’ experience in various forest products leadership roles, including operating profit center responsibilities. Her areas of expertise include sales, marketing, strategic planning and operations management. Prior to joining PotlatchDeltic, Ms. Cribb was Senior Vice President, Chief Commercial Officer for Roseburg Forest Products. Ms. Cribb previously held leadership positions at Georgia-Pacific including Vice President of Industrial Packaging. She also has 21 years of experience working in the chemical industry at Imerys Performance Minerals and Solutia, Inc. (formerly Monsanto). Ms. Cribb received an MBA from Washington University and a Bachelor of Chemical Engineering from Georgia Institute of Technology. Ms. Cribb serves in several leadership roles across the industry in addition to her role as Chair of the APA, including on the Board of Governors of the Southern Pine Inspection Bureau and the Board of Directors for the Western Wood Products Association.
Doug Asano is the Senior Vice President of Sales and Marketing at Roseburg Forest Products and joined the company in 2020. He is a member of Roseburg’s executive leadership team and has responsibility for all sales, customer, marketing, product and channel strategies. Prior to Roseburg, Doug spent 17 years at Huber Engineered Woods, most recently as the Vice President of Sales and Marketing and a member of Huber’s senior leadership team. Doug resides outside of Charlotte NC with his wife and two daughters. In his free time, Doug enjoys skiing, hunting and cycling and is an ice hockey referee with experience at the high school, college and semi-pro levels.
Mark became APA's twelfth President on July 1, 2021. Mark brings 20 plus years of experience in association management, environmental policy, and program development to APA. Mark's prior work includes serving as President of the Tag and Label Manufacturers Institute (TLMI). For over seven years, Mark led the Thermostat Recycling Corporation (TRC), one of three national product stewardship organizations operating in the United States. During his tenure, Mark implemented state-mandated programs in over ten states, doubled program participation, and achieved record collections of waste thermostats. Previous association work includes leadership and management positions at the Air Conditioning Contractors of America, the National Electrical Manufacturers Association, and the American Public Works Association. Mark holds his bachelor's and master's degrees from the University of Maine.
Craig Plazure is a Vice President at Beekeeper Group, an award-winning boutique public affairs agency specializing in communications, advocacy, and digital marketing based in Washington, D.C. Since 2010, they have embraced a fresh, community-based approach to cultivate and grow a hive buzzing with activity. Craig leads the firm's strategy team in their advocacy work, lending his expertise to impactful advocacy campaigns - online and offline - for associations, Fortune 500 corporations, and prominent nonprofits. As people increasingly rely on their peers and new forms of media for information, Beekeeper Group's 25-Bee strong team incorporate tactics like information curation, modern storytelling and stakeholder mobilization through a wide range of digital communications services, including cutting-edge advertising tools. Craig joined Beekeeper Group in 2015. His past experience in campaigns, on Capitol Hill, and conducting political research and analysis inform his work. A graduate of the University of Florida, Craig spent ten years in Washington, D.C., and now lives in Denver, Colorado with his wife, their twin toddlers, and their dog.
Joe Elling joined APA as the Market Research Director in June, 2013. Elling brings 36 years of experience researching and forecasting economic and product market trends for the forest products industry. His recent work experience includes serving as Director of Markets and Economic Research for the Weyerhaeuser Company and Chief Economist, Employment Security Department, for the State of Washington. He has a BS degree in Economics from University of Minnesota and a Masters in Economics from University of Washington.
Eddie LeMoine is an international keynote speaker that is best known for his expertise on subjects like attraction and retention, changing demographics and performance development. He understands leadership, employee engagement, stress management, safety, and success psychology. His inspiring stories, great sense of humor and genuine care for people helps Eddie easily connect with and motivate global audiences. Eddie’s unprecedented success is due to his powerful ability to close the gap between business results and personal development. He inspires greatness in corporations by inspiring greatness in individuals. Eddie managed multi-generational teams as a senior executive. He can deliver to all levels and equips workers with foundations they need for maximum effectiveness today. He authored Bring About What You Think About that teaches the importance of matching your thoughts and emotions and how to live life with more gratitude and happiness.